Inform your business with insights about Kids Content performance
Discover the first specialized analysis of bi-annual Netflix engagement data focused on kids animation.
The Netflix Kids Content Performance Reports offer actionable insights and trends, designed to establish a new level of transparency in the kids streaming industry.
Content is still king.
But data is the bloodline...
The user’s voice is the data.
They’re telling us what they want.
They’re telling us how they behave.
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Evan Shapiro in The Hollywood Reporter
What makes these reports unique
Drawing from deeply rooted expertise, designed for digestibility, nuance and clarity
Crafted by Emily Horgan, a seasoned media consultant with over 15 years of experience, including as a Disney executive.
These reports are not simple data plotting. They bridge the gap between raw data provided by Netflix and industry-specific custom insights.
By analyzing over 50,000 data points across thousands of titles, each report offers unparalleled clarity on what is thriving in the kids streaming landscape every six months and why.
Are these reports right for you?
Tailored for industry leaders and innovators
Licensors & Distributors
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Quantitative, data-backed insights into market opportunities for licensing deals.
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Data on trends to guide content development and commissioning. Insights on distribution.
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Researchers & Analysts
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Overview of market trends across content genres.
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Finger on the pulse of newly trending kids IPs.
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Production Companies​ & Animation Studios
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Market intelligence on strategies surrounding new show launches.
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Deep dives of competitive content.
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Media Companies & Journalists
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Ready-made intelligence on the kids strategy of the leading global premium streaming service.
Landscape analysis
Overview of new shows
Tracking long-term progress
Scorecard by genre
The opportunity: Netflix's public data
From Netflix engagement raw data to our proprietary database, built to generate meaningful benchmarks and comparatives
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Kids content segmentation beyond Netflix's "Kids & Family"
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Editorially categorized by animation sub-genres
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Franchise consolidation
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Overlayed supplementary metrics e.g. Weekly Top 10s and Hours Viewed
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Intel and context on key IPs
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Trusted landscape insights to contextualize
We focus on engagement because we believe it's the single best indicator of customer satisfaction with our offering, and it is a leading indicator for retention and acquisition over time.
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Ted Sarandos, Netflix Q1 2024 Earnings Call
Press Coverage from Launch
Ongoing featuring...
The imperfect ecosystem of Netflix and YouTube
From an engagement point of view, there is no doubt that YouTube can steer the wheel on both IP generation and successful deployment, but without financial buoyancy, the ship will inevitably sink. And this invites the question: Will the future of new original kids content be left stranded?
How to Win in the New Streaming Normal
(...) “Using insights extracted from Netflix’s published data, the first part of this session will identify who’s winning in streaming, looking at both trends and emerging strategies. (...)
TV Kids Festivals Podcast: The Engagement Game
(...) In this installment, kids’ media expert Emily Horgan leads a conversation on engagement and discovery (...)
What you are getting
Ideal for IP owners, licensors, content creators, and media professionals
Digestible markers on genre, format, studio and audience
Performance tracking with two metrics: Hours Viewed and Total Views
Overview of market trends across animation sub-genres
Third party landscape analysis and background intelligence
New launches' long-term progress at both seasonal and franchise levels
