Inform your business with insights about Kids Content performance

Discover the first specialized analysis of bi-annual Netflix engagement data focused on kids animation.

The Netflix Kids Content Performance Reports offer actionable insights and trends, designed to establish a new level of transparency in the kids streaming industry.

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Content is still king.

But data is the bloodline...

The user’s voice is the data.

They’re telling us what they want.

They’re telling us how they behave.

Evan Shapiro in The Hollywood Reporter

What makes these reports unique

Drawing from deeply rooted expertise, designed for digestibility, nuance and clarity

Crafted by Emily Horgan, a seasoned media consultant with over 15 years of experience, including as a Disney executive.

These reports are not simple data plotting. They bridge the gap between raw data provided by Netflix and industry-specific custom insights.

By analyzing over 50,000 data points across thousands of titles, each report offers unparalleled clarity on what is thriving in the kids streaming landscape every six months and why.

More about Emily

Are these reports right for you?

Tailored for industry leaders and innovators

Licensors & Distributors

Quantitative, data-backed insights into market opportunities for licensing deals.
Data on trends to guide content development and commissioning. Insights on distribution.

Researchers & Analysts

Overview of market trends across content genres.
Finger on the pulse of newly trending kids IPs.

Production Companies & Animation Studios

Market intelligence on strategies surrounding new show launches.
Deep dives of competitive content.

Media Companies & Journalists

Ready-made intelligence on the kids strategy of the leading global premium streaming service.

Landscape analysis

Overview of new shows

Tracking long-term progress

Scorecard by genre

I want to access Netflix Reports

Denis Crushell

Chief Commercial Officer, Precise TV

Emily’s report is a valuable source of truth that we’ll be using to develop our strategy to help partners navigate the evolving ad-supported Netflix landscape.

The opportunity: Netflix's public data

From Netflix engagement raw data to our proprietary database, built to generate meaningful benchmarks and comparatives

Kids content segmentation beyond Netflix's "Kids & Family"
Editorially categorized by animation sub-genres
Franchise consolidation
Overlayed supplementary metrics e.g. Weekly Top 10s and Hours Viewed
Intel and context on key IPs
Trusted landscape insights to contextualize

We focus on engagement because we believe it's the single best indicator of customer satisfaction with our offering, and it is a leading indicator for retention and acquisition over time.

Ted Sarandos, Netflix Q1 2024 Earnings Call