Bundle both reports together and save 10%.
 
Netflix Kids Content Performance Report H1 2024
Based on H1 2024 data from Netflix engagement reports and breaks out animated series by sub-genre.  Specific insights include:
 
further trends emerging for newly launched series
Hot Wheels Let's Race vs. Bad Dinosaurs
the US impact on Peppa Pig
movements in YouTube nursery rhyme IP
Netflix's strategy for global shows
background on UK streaming platform penetration
halo impact for Jurassic World: Chaos Theory
 
Netflix Kids Content Performance Report Pilot 2023
 
Based on 2023 data from Netflix engagement reports and breaks out animated series by sub-genre.  Specific insights include:
 
the importance of YouTube IP in preschool
the launch of Unicorn Academy and CoComelon Lane
trends around non-dialogue comedy animation
background on US % household penetration and kids use for all streamers
overview of Barbie vs. My Little Pony
IP that's underleveraged for licensing